Built with AI · Owned by you
Pick the pieces.
We build it.
You keep it.
We use AI and a real technical team to build the software you'd otherwise rent forever — sites, tools, automations, whole products. Then we hand you the keys and show your team how to keep building on it.
Build your own scope
Hours and costs are rough planning estimates so you can sanity-check a build before you call. We replace them with your real numbers on the call.
Doing nothing
isn't free.
The bill for leaving a manual process alone doesn't arrive in one piece, so it's easy to miss. Here it is over three years, next to what building the thing costs instead.
Three reasons
people call.
Most builds are one of these, and the colours on the pieces above match. Plenty of projects are two at once.
You have an idea and no time to build it
From nothing to something real and in front of customers — fast enough that you find out whether it works before you've spent a year on it.
- Websites and landing pages
- Interactive games and demos
- A SaaS product to actually sell
Your team is doing it by hand every week
The copy-paste jobs, the follow-up nobody sends, the report someone rebuilds every Monday. We find the hours and take them off your team's plate.
- Marketing and lifecycle automation
- Back-office and ops workflows
- An AI assistant that does the busywork
You're renting six tools that half fit
Per-seat pricing that grows faster than you do, for software that never quite does the thing. We build the version that fits, once, and it's yours.
- Internal tools and dashboards
- Customer portals
- The reporting you export by hand
If it runs in a
browser, it's a piece.
We're not a website shop that also does automation. The same build process makes all of it, which is why a project can start as a landing page and end up as the tool your whole team runs on.
Weeks, not
quarters.
Twenty minutes
You describe the thing that's eating your week. We tell you what it'd take to build, what it'd save, and — often enough — that you shouldn't build it at all.
Something real, fast
AI does the volume; people do the judgement, the review and the parts that break at 2am. You see a working version early enough to change your mind about it.
Handover, properly
Code, accounts, docs and a walkthrough for whoever's continuing it. Then we stay around as long as you want us and no longer.
You don't rent it
back from us.
The whole point is that it stops being a subscription. Everything we build lands in your accounts, under your control, documented well enough that your team — or the next developer you hire — can pick it up and keep going.
Repos, hosting, domains and API keys in your name from day one. Nothing routes through us.
How it works, how to change it, what to do when it breaks. Written to be read, not to tick a box.
We sit with whoever's taking it on until they can make a change themselves without calling us.
Boring, readable, conventional code. The next thing you want to add shouldn't need a rewrite.
Roughly, before
you even ask.
Nobody enjoys the "it depends" answer, so here's the shape of it. The real number comes out of a twenty-minute call, and it's a fixed price before anything starts.
A single piece — a site, a dashboard, one workflow that's eating a day a week. Two or three weeks, start to finish.
Two to four pieces that work as one thing. This is where most builds land, and where the payback above tends to sit around a year.
Everything we've built for you, maintained, monitored and improved. One number covering the lot — not per tool, not per seat.
If the project makes sense and the upfront figure is the only thing in the way, say so on the call. We've spread builds over monthly payments, and once or twice taken a share of what the thing earns instead of a fee. It's a conversation we're happy to have — we'd just rather talk about what you're building first.
The awkward
questions.
AI writes a lot of the code, and that's why it's fast and affordable. It doesn't decide what to build, review its own work, or own the outcome. Developers and designers do that part, and it's the part you're paying for.
Often you should, and we'll say so. Buying wins when your process is standard. Building wins when you're paying per seat for something that only half fits, or paying people to work around it.
Against a year of a developer's salary, no — and you end up with a finished thing rather than someone to manage. Against doing nothing, look at the sum above. If it's still too much this quarter, the smaller version usually isn't: most builds can be cut back to the one piece that pays for itself first, and the rest can wait.
You change it. That's the design goal — your team, your repo, your call. If you'd rather we did it, we're there, but it's an option and not a dependency.
Fair question, and the honest answer is that it shouldn't matter. You own the accounts, the code and the docs on day one specifically so that any competent developer can take over from where we left off.
Small. One automation that saves a few hours a week is a perfectly good place to start, and it tells you more about working with us than a long pitch would.